![]() Why Should You Train Your Facebook Pixel? So before you run ads you want to help Facebook figure out, to whom to show your ad that will let me just let’s get into why that’s going to be useful. And Ange and Erin are going to fill in all the gaps that I don’t have in my knowledge, a very limited knowledge about this. So the whole idea here, and this is me, as I understand it. But also, let’s get into, like, why we’re going to do this. Okay, so that’s the whole concept and then it’s like, well, how do we actually go forward to do it. I was completely left out of the discussion. Joanna Wiebe: I love how you’re telling me that now. So this is kind of a thing that we’re dealing with. And on Black Friday, two years ago, the entire advertising platform shut down. So, that’s another consideration just sort of getting the ball rolling beside the day. And I should add that this great Facebook experiment is on Black Friday, which is pretty much the craziest time of the year for people to advertise on Facebook, or start advertising on Facebook.Īnd you can imagine the demand is huge. So basically the idea is we want to feed the pixel. There’s that pixel is not necessarily very smart. So with Copyhackers, historically, not doing very much Facebook advertising. So where people end up landing after they see your ads and it gets smarter and smarter, the more data that you feed it. So Erin, what does that even mean? What Does Training Your Facebook Pixel Mean? Įrin Steele: So, pixel, if I were to explain it, is that there’s a little bit of code on your website. And then I was like, oh, and Erin was like, Okay, if we’re doing it. So we’re getting ready for Black Friday Cyber Monday, we’ve been getting ready for months.Ĭhanging our offer and things like that and Ange, as usual is like, let’s do Facebook ads. So, let’s kick it off with where this all came from. Joanna Wiebe: This is the thing, I did not know was a thing, but it’s a thing. ![]() ![]() Joanna Wiebe: The team keeps going, “Hey Jo, let’s do Facebook ads!” And I’m like, convince me that we should.
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